I had a unique opportunity to work on a number of interesting projects for Baťa, Czech Republic's best known shoe producer and retail store network. My roles ranged from art director to video producer.
The 'Zanech Českou Stopu' campaign was focused on Bata's role as a traditional, locally based company, so it only made sense to reach for classic Slavic patterns as inspiration. It was all about utilising the company's established imagery in an abstract, kaleidoscope style evoking associations with rural patterns of Czech Republic set against material from a photoshoot with two models in different stylisations. I was responsible for the concept, set direction, video editing and post-production.
Young Designers' Challenge is an annual event organised by Czech Republic's arguably most recognisable shoe and fashion accessory brand - Bata. In 2019, I had the pleasure to storyboard, direct and produce the final contestants' profile videos for online promotion. We needed a location that would serve as a toned down backdrop for the students' stories. On top of that, we wanted the contestants to feel comfortable, so there was no better place than one of the ateliers at UMPRUM, the Academy of Arts, Architecture and Design in Prague. The set had a rugged, natural feel to it and only needed minor adjustments to be perfect for our needs.
No fluff, no hidden costs – just transparent pricing backed by real project examples, so you know exactly what to expect. Every project is a little different, and that’s a good thing! These examples are here to guide you, not lock you in! Final pricing depends on the specific needs and complexity of your project, ensuring you get a solution tailored to your goals – not a generic package. What you can always count on is this: I’ll deliver what I promise, and then some. I take real pride in my work, and that means going beyond just getting it done – it means pushing for results that truly stand out.