I had a unique opportunity to work on a number of interesting projects for Baťa, Czech Republic's best known footwear brand and retail store network. My roles ranged from art director to video producer.
The 'Zanech Českou Stopu' campaign was focused on Bata's role as a traditional, locally based company, so it only made sense to reach for classic Slavic patterns as inspiration. It was all about utilising the company's established imagery in an abstract, kaleidoscope style evoking associations with rural patterns of Czech Republic set against material from a photoshoot with two models in different stylisations. I was responsible for the concept, set direction, video editing and post-production.
Young Designers' Challenge is an annual event organised by Czech Republic's arguably most recognisable shoe and fashion accessory brand - Bata. In 2019, I had the pleasure to deal with storyboarding, direction and production of the final contestants' profile videos for online promotion. We needed a location that would serve as a toned down backdrop for the students' stories. On top of that, we wanted the contestants to feel comfortable, so there was no better place than one of the ateliers at UMPRUM, the Academy of Arts, Architecture and Design in Prague. The set had a rugged, natural feel to it and only needed minor adjustments to be perfect for our needs.