Danone is a multinational food-products corporation known for its strong focus on health and nutrition, sustainability, and innovation. Its mission is to bring health through food to as many people as possible and I had the pleasure of assisting in that task, being responsible for a large part of Danone's social media communication in Czech Republic for about 2 years. An ongoing content plan required multiple adaptations based on the company's global content as well as original concepts adjusted for the local market.
Activia, one of their flagship products, was one of the projects I've been working on.
Oikos, a relatively new product in Danone's range at the time, required a characteristic presence based on a character created for the global advertising campaign. "Mr Godly", a character inspired by Greek mythology, had to adapt well into Czech culture, be able to speak lightly yet adequately about current events and feel relatable to a local audience. Having been responsible for a significant chunk of Oikos' digital communication, I created multiple pieces of content ranging from introducing the product to contest and event related projects.
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