Napojse is a Czech B2B platform that automatically connects online stores with supplier product feeds, enabling the transfer of millions of products daily and offering access to thousands of partners, including dropshipping solutions. For Napojse, I designed and produced a series of instructional videos integrated directly into their app, guiding users through the software's key features in a clear and engaging way. Each video was built to match the brand’s visual language and UX principles, turning complex functionalities into intuitive, digestible content. This project highlights my ability to transform technical processes into user-friendly experiences that strengthen both usability and brand consistency.
All the videos feature original screen recordings enriched with tasteful visual effects that serve to increase engagement and help guide the user's attention as they explore the app's new functions. After consulting with the client, we decided to produce the voiceovers in an AI tool, which enabled us to achieve perfect consistency between the videos as well as speed up the production time.
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